Tony Wilkinson

NEW SLALOM

Re-vamped Slalom Range Launched in UK

Kadus (part of Procter & Gamble) have unveiled their revamped and re-launched Slalom professional styling range, at an exclusive trade launch in the East Midlands.

Over company executives, distributors and sales managers, from as far a field as Holland gathered for the launch of the new-look range, whcih includes four colour-coded collections - Volumize It! Go for Shine! Let’s Finish! and Create It!

To highlight the versatility of the Slalom range, North Eastern Hairdresser of the Year 2007 finalist Michael Lewis, presented a magnificent live catwalk show, demonstrating the 19-strong product line in spectacular style.

Using one male and four female models, Michael was able to showcase a variety of products from the Slalom range, creating an array of individual styles on each unique hair type.

Kadus Managing Director Tim Kelleher was delighted with the success of the launch.

"We’ve had a fantastic response from the range," he said. "Now that the products are available nationwide, we’re confident that hairdressers will enjoy using the new Slalom line and that they will help to increase client satisfaction and boost their salon’s retail sales and profits to boot

Style her way. Style his way.
New Slalom. Just what women want. Just what men want.

Modern style seekers have rediscovered their individuality.
Confident, stand-alone, self-assured. Without overstanding their presence.
Men who have reclaimed their individual identity. Woman who have reclaimed their femininity.
Just like Slalom. Matched to his masculine style.Fashioned to her feminine selfconfidence.
Men’s styles. Women’s styles. Together: four styling sublines individually fined-tuned to experiment to the heart´s content.

VOLUMISE IT...

LIFT UP – Blowdrying Lotion, 150ml/1000ml:

BENEFITS
– Professional formula with Panthenol and UV protection.
– For a gentle styling full of energy and long lasting volume
- especially for thin hair.
– Protects the hair against the heat of blow-drying and
the undesirable effects of straightening irons or curling tongs.
– Provides the hair a natural shine.
– Hold degree: strong -2-

APPLICATION
– For more volume spray onto slightly damp hair, blow-dry
or set hair on curlers.
– Apply to dry hair for straightening purposes

MAGNIFY – Styling Foam, 500ml

BENEFITS
– Professional formula with Panthenol and UV protection - alcohol-free.
– For a particularly gentle styling full of energy and body.
– Especially suitable for damaged and chemically treated hair.
– Easy to brush out.
– Hold degree: normal -1-

APPLICATION
– Shake well before use. Work a tennis ball-sized amount
evenly into towel-dry hair, style as usual.
– Suitable for blowdrying, fingerstyling or winding hairstyles.

- For approx. 40 uses

EXPAND – Styling Foam, 500ml

BENEFITS
– Professional formula with Panthenol and UV protection.
– For long-lasting volume and exceptionally good shapeability
during blow-drying.
– Does not weigh hair down and can be brushed out easily
without residue.
– Dries quickly.
– Hold degree: strong -2-

APPLICATION
– Shake well before use. Work a tennis ball-sized amount
evenly into towel-dry hair, style as usual.
– Suitable for blowdrying, fingerstyling or winding hairstyles.
– For approx. 40 uses

INTENSIFY – Styling Foam, 500ml

BENEFITS
– Professional formula with Panthenol and UV protection.
– For a powerful natural hairstyle with plenty of body and
an extremely strong hold.
– Does not weigh hair down and can be brushed out easily
without residue.
– Dries quickly.
– Hold degree: ultra -3-

APPLICATION
– Shake well before use. Work a tennis ball-sized amount evenly
into towel-dry hair, style as usual.
– Suitable for blowdrying, fingerstyling or winding hairstyles.
– For approx. 40 uses

NEW.......ROOTS UP

* Our professional formula with added moisture

* Perfect for fine hair

* Creates stunning 24 hour volume

* Special nozzle boosts lift directly at the roots

* Brilliant shine with Provitamin B5

* UV protection

CREATE IT

PLIANT– Gel Wax, 75ml:

BENEFITS
– Professional formula with Panthenol and UV protection - alcoholfree.
– Structures the hair and gives it a silky shine without making the hair sticky.
– Creamy consistency, does not dry.
– Easy to work-in & easy to wash out.
– Hold degree: normal -1-

APPLICATION
– Take the wax, distribute it onto the palms of the hand and work into towel-dry or dry hair, either over the whole area or partially.
– Can be restyled at a later stage.
– For approx. 30 uses

PASTE IT – Modelling Paste, 100ml:

BENEFITS
– Professional formula with Panthenol and UV protection - alcoholfree.
– For shine-neutral styles with some extra
volume at the root.
– Gives control and a flexible structure.
– Easy to work-in & easy to wash out.
– Hold degree: normal -1-

APPLICATION
– Distribute PASTE IT onto the palms of the hand and style the dry hair by using your fingers.
– Can be restyled at a later stage.
– For approx. 30 - 40 uses

CODE: CURLY – Curl Balm, 200ml:

BENEFITS
– Professional formula with Panthenol and UV protection.
– Controls curly hair from roots to the ends, even in cases of high humidity / Anti-frizz-effect.
– Ideal for defining curly hair or winding of straight hair
(with heat protection)
– Provides lively bounce and intensive shine.
– Easy to wash out.
– Hold degree: strong -2-

APPLICATION
– To define curls, apply a small amount onto palms, and distribute evenly on dry hair. For stronger hold, distribute evenly on towel-dried hair and blow dry with the diffuser. Style as required.
– Approx. 20 uses (daily / walnut size amount)

WIZARD SLEEK – Flat Balm, 200ml:

BENEFITS
– Professional formula with Panthenol and UV protection - alcoholfree.
– Control from roots to the ends for stubborn hair until the next wash.
– Controls and straighten hair, even in cases of high humidity.
– Protect the hair from hair-dryer heat and is easy to wash-out.
– Hold degree: strong -2-

APPLICATION
– Distribute product evenly, comb your hair. Blow-dry the hair in sectionswhile applying tension.
– Approx. 20 uses (daily / walnut size amount).

WET POWER – Wet Gel, 150ml:

BENEFITS
– Professional formula with Panthenol and UV protection - alcoholfree.
– Gel for creative and classic wet-look stylings with a super gloss.
– To define, build-up or modelling short hair
– Dries quickly and can be brushed out without residue
– Hold degree: strong -2-

APPLICATION
– Work into damp or dry hair, style as desired.
– Approx. 30 uses (daily hazelnut amount).

BLUE SHAPER – Shine Gel, 100ml:

BENEFITS
– Professional formula with Panthenol and UV protection - alcoholfree.
– Gel for perfect shaping with an ultra strong hold and pearly shine.
– To define, build-up or modelling short hair.
– Dries quickly.
– Hold degree: ultra -3-

APPLICATION
– To define individual strands work into damp or dry hair and style as desired.
– Approx. 30 uses (daily hazelnut amount).

ACRYLICS – Acryl Gel, 150ml

BENEFITS
– Professional formula with Panthenol and UV protection - alcoholfree.
– Gel for extreme styling options with an acrylic shine.
– For a simple and straightforward style with a wink of provocation.
– Dries quickly and it´s easy to wash-out.
– Hold degree: ultra -3-

APPLICATION
– Apply small amount to individual sections of dry hair while styling.
Not suitable for blow-dry hairstyles.
– Approx. 30 uses (daily hazelnut amount).

LETS FINISH IT

SPRAYER – Hairspray, 300ml:

BENEFITS
– Professional formula with Panthenol and UV protection.
– Flexible hairspray for styling purposes.
– Can be reshaped again and again for almost one minute.
– Easy to brush out.
– Hold degree: strong -2-

APPLICATION
– Spray onto dry hair to finish. Hairstyle fresh-up possible
with damp fingers on dry hair.
– Spray from a distance of approx. 30 cm.

FORCE UP – Hair Lac, 500ml

BENEFITS
– Professional formula with Panthenol and UV protection.
– For finishing a hairstyle with strong hold and long-lasting volume.
– Provides natural shine.
– Easy to brush out.
– Hold degree: strong -2-

APPLICATION
– Spray on dry hair to finish the hairstyle.
– Spray from a distance of approx. 30 cm.

CONSTRUCTOR – Hair Lac, 500ml

BENEFITS
– Professional formula with Panthenol and UV protection.
– For an extremely long-lasting hairstyle with natural shine.
– Can be brushed out easily.
– Hold degree: ultra -3-

APPLICATION
– Spray on dry hair to finish the hairstyle.
– Spray from a distance of approx. 30 cm

WORK IT – Hair Lac, 150ml/1000ml:

BENEFITS
– Professional formula with Panthenol and UV protection.
– Non aerosol Hairspray for finishing a hairstyle with extremely.
strong hold and exceptional shine.
– Dries quickly.
– Easy to brush out with no residue.
– Hold degree: ultra -3-

APPLICATION
– Use on damp hair for styling and on dry hair for setting purposes.
– Spray from a distance of approx. 30 cm.

GO FOR SHINE...

GlOW ATTRACTION – Shine Spray 300ml

BENEFITS
– Professional formula with Panthenol and UV protection.
– The spray coats the hair with an ultra-light film and provides it with irresistible vibrancy.
– Provides hair with weightless shine and luminosity.
– Easy to wash out.
– Anti-Frizz-effect.
– Hold degree: pure -0-

APPLICATION
– Spray onto dry hair to finish from a distance of approx. 30cm.
Use sparingly.
– Approx. 60 uses.

DROP & GLOW – Shine Serum, 75ml:

BENEFITS
– Professional formula with Panthenol and UV protection – alcoholfree.
– Gives hair intensive luminosity and extreme shine.
– Provides hair with weightless shine and luminosity.
– Tames unruly hair with anti-frizz- and volume-down-effect.
– For a silky soft touch of straight or curly hair.
– Hold degree: pure -0-

APPLICATION
– Work into dry or slightly damp hair drop by drop. Use sparingly!
– Approx. 60 uses

GLOSS FACTOR – Molding Cream, 100ml:

BENEFITS
– Professional formula with Panthenol and UV protection - alcoholfree.
– For individual shiny strands or complete pomade look
with an extreme shine.
– Tames rebellious hair with anti-frizz-effect.
– Easy to wash out.
– Provides re-styling possibility & various styling effects.
– Hold degree: normal -1-